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FORBES: GREATEST BUSINESS STORIES OF ALL TIME

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What do Bill Gates, Henry Ford, J. P. Morgan, Mary Kay Ash, and Walt Disney all have in common? Uncompromising vision, a willingness to take risks, and exceptional business acumen. Not only did these individuals amass great fortunes, they revolutionized the business world and helped shape society as we know it. Theirs are just a few of the stories collected in this anthology of commercial ingenuity. Drawing on a wealth of sources, this priceless collection brings to life extraordinary achievements, many of them forgotten or little known: how Robert Morris, the preeminent merchant of the eighteenth century, financed the American Revolution with his personal credit; how Ray Kroc used a shrewd real estate strategy to turn a faltering hamburger franchise operation into the McDonald's fast food empire; and how Mary Kay Ash built a billion-dollar direct sales cosmetics company by preaching a message of economic empowerment to women. Enlightening and fascinating, Forbes(r) Greatest Business Stories of All Time celebrates larger-than-life ambition, inspired leadership, wheeling and dealing, and hard work. Forbes is a registered trademark of Forbes Inc. Its use is pursuant to a license agreement with Forbes Inc.

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Availability

10001980

338.709 73 GRO f

RLC MM (Rak Buku Umum)

Available

Detail Information

Series Title

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Statement of Responsibility

Daniel Gross

Call Number

338.709 73 GRO f

Publisher

United States of America : John Wiley & Sons., 1996

Collation

vi, 362 p. ill. 28 cm

Language

English

ISBN/ISSN

0-471-14314-6

Classification

338.70973

Content Type

-

Edition

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Subject(s)

Buku Umum
United States
Case Studies
Success in Business

Specific Detail Info

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