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DIRECT ASSOCIATION MODEL VERSUS LEAST MEAN SQUARE MODEL: A STUDY OF BRAND AND QUALITY ASSOCIATIONS IN INGREDIENT BRANDING WITH STRONG VERSUS WEAK HOST-BRANDS

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Availability

30001678

1678

RLC MM (Server RLC)

Available

Detail Information

Series Title

Tesis

Statement of Responsibility

Lien Cendrawasih Kwee

Call Number

1678

Publisher

Salemba, Jakarta : Magister Manajemen FEB UI., 2002

Collation

in processus

Language

English

ISBN/ISSN

-

Classification

650

Content Type

PDF File

Edition

-

Subject(s)

Tesis
Manajemen Pemasaran
Dissertations

Specific Detail Info

Contact Library to get the soft file

Other version/related

File Attachment

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