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LA STRATEGIE MARKETING LA PHYTO S.A. POUR ENTRER LE MARCHE EN INDONESIE

LA PHYTO is a company which makes an exclusif cosmetics principes actifs 100% base nature. The aplication of these cosmetics is done through Chinese methode, that called BIORYTHME CHINESE ENERGETICS. This methode is based on the Acupuncture and with the application of Accupressure. The methode used the law of 5 elements and 6 energies for the preventive and curative to achieve a BEEING GOOD SHAPE AND HEALTHY. So, LA PHYTO combined all of her cosmetics products of 100% based on the principes actif naturel for the exterior uses for the physiques and the Chinese methode for psychology of the body. The cosmetics have been Chinese Biorythme Energetics Based on the personal or season. LA PHYTO is a combination between the western and oriental traditional.

LA PHYTO company is a small anonyme society created by Mr. Henri Chenot in Lorient in 30 years ago. Now, the company has 25 employee with a sales up to 2 000 000 in 30 years ago. Now, the comp Euros per year. Since 5 years ago when is the informatics system by internet exist, the company strat to develope an export international operation which its sales now achieve to 8% from the total sales.

The company intends to enter international market, especially in Asia region, Indonesia is the first target market, because its population is more than 200 million peoples. Indonesia has approximately 7% of the market potential of LA PHYTO, 3.5 million of population, which is represented the ethnic Chinese population and the ethnic local privileges. Since consuming behavior in the city is correspond to LA PHYTO product, so that there is an interesting market in Indonesia. The price market is higher than the competitors, but the the price is acceptable for the high market segment. If the company intend to expand its sales in Asia region, it has to differentiated the formule for Asia, packaging, system of production operation, promotion and technique. LA PHYTO product has a place in Indonesia correspond of the feasibility studies, so it is interesting to open a distributor exclusive of LA PHYTO products in Indonesia. But to start it, it is recommended to make a market test first. The return of investment of this project is 7 years, and for the contingency plan, it is interesting to open its own institute of beauty LA PHYTO.

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300020492049RLC MM (Server RLC)Available
Detail Information
Series Title
Tesis
Statement of Responsibility
Call Number
2049
Publisher
Salemba, Jakarta : Magister Manajemen FEB UI.,
Collation
in processus
Language
Prancis
ISBN/ISSN
-
Classification
650
Content Type
text
Edition
-
Subject(s)
Tesis
MM-CAAE
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