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E-MARKETING STRATEGY OF NATIONAL TOURISM ON ATTRACTING INTERNATIONAL TOURIST (CASE STUDY: INDONESIA)

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E-Marketing is the use of information technology in the process of creating, communicating and delivering value to customers. It is a strategic model to achieve brand value and provide customer satisfaction. The thesis seeks to study of tourism marketing in Indonesia, in particular via the internet which is also known as e-marketing. This thesis is also designed to determine the conditions of websites used by Indonesia NTO for successfully attracting international tourist. The aim of this research is to draw conclusions that help to know and understand this type of tourism marketing, identify Indonesia positioning as distinctive tourist destination and give Indonesia NTO recommendations and constructive way to improving the use of e-marketing to enhance Indonesia tourism to attracting international tourist (e.g. website functionalities, website design, and traffic building).

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Availability

30004281

4281

RLC MM (Server RLC)

Available

Detail Information

Series Title

Tesis

Statement of Responsibility

I Made Ariesana

Call Number

4281

Publisher

Salemba, Jakarta : Magister Manajemen FEB UI., 2013

Collation

in processus

Language

English

ISBN/ISSN

-

Classification

650

Content Type

text

Edition

-

Subject(s)

Tesis
MM MBI
E-Marketing
Tourism Marketing
Positioning

Specific Detail Info

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