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INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS: GLOBAL EDITION

For courses in advertising.

A study of integrated marketing communications taught through real-life application

Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-­life situations, students will understand the vital links marketers use to connect and interact with customers.

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Detail Information
Series Title
-
Statement of Responsibility
Call Number
659.1 CLO i 9th
Publisher
Harlow : Pearson.,
Collation
469 p. : ill. ; 27 cm.
Language
English
ISBN/ISSN
978-1-292-41121-7
Classification
659.1
Content Type
-
Edition
9th. ed.
Subject(s)
Buku Wajib
Business Communication
Advertising
Communication Skills
Specific Detail Info
-
Other version/related

No other version available

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