APPLE IN CHINA AND INDIA

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APPLE IN CHINA AND INDIA

HARIHARAN, SAM - Personal Name; COHAN, PETER - Personal Name;

The Apple in China and India case explores the competitive challenges faced by a global company in two large emerging markets - China and India. Specifically, in these two large emerging markets, Apple's sales of its flagship iPhone are falling significantly short of its market share in many developed country markets, and well below its own professed and announced revenue and volume targets. The company has to make key strategic decisions regarding its product offerings and the competitive positioning of its products, taking into account the offerings of its key global and local competitors and the unique needs of customers in the two emerging markets in terms of desired product features, and their ability and willingness to pay. In making these choices, Apple has to consider how the decisions made with respect to these two markets align with the broader global strategy for iPhone.

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CSBAB492 CSBAB492 RLC MM (Server RLC) Available

Detail Information

Series Title: Case Study
Statement of Responsibility: Sam Hariharan
Call Number: CSBAB492
Publisher: Boston : Harvard Business Publishing., 2020
Collation: 17 p. ; 1.3 mb.
Language: English
ISBN/ISSN: BAB492-PDF-ENG
Classification: 658
Content Type: PDF File
Edition: -
Subject(s): Manajemen Stratejik
Case Study
Competitive Strategy
Emerging Markets
Specific Detail Info: Kontak RLC untuk mendapatkan softfilenya

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