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UBER: COMPETING GLOBALLY

This case describes Uber's global market entry strategy and responses by regulators and local competitors. It details Uber's entry into New York City (New York), Bogotá (Colombia), Delhi (India), Shanghai (China), Accra (Ghana), and London (United Kingdom). In each instance, the case includes information about Uber's strategy in that market, existing regulations on taxis and transportation in each market, the reactions of competitors and regulators, and regional information. The case allows for instruction related to competitive strategy, global expansion, nonmarket strategy, regulation, market economics, supply restrictions, and related topics.

Availability
CS720404CS720404RLC MM (Server RLC)Available
Detail Information
Series Title
-
Statement of Responsibility
Call Number
CS720404
Publisher
Boston : Harvard Business Publishing.,
Collation
29 p. ; 1.9 mb.
Language
English
ISBN/ISSN
720404-PDF-ENG
Classification
658
Content Type
PDF File
Edition
-
Subject(s)
Manajemen Stratejik
Case Study
Strategic Planning
Management
Emerging Markets
Globalization
Business Models
Growth Strategy
Consumer’s Behavior
Market Segmentation
Professional networks
Technology and Analytics
Finance and Investing
Disruptive Innovation,
Business Law
Transportation and Distribution
Specific Detail Info
-
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