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RESEARCH METHODS FOR BUSINESS STUDENTS

Research Methods for Business Students 8th Edition This accessible and clearly written textbook provides a comprehensive and in-depth treatment of philosophical, methodological and ethical aspects of conducting business and management research. Illustrative case studies drawing on published research studies are used throughout and readers are given multiple opportunities to consolidate their learning through review and discussion questions, quizzes, and other exercises. At the end of each chapter a case study takes the reader through the realities and practicalities of applying the knowledge to a specific student research project. This will be an invaluable guide for all students seeking to understand and undertake business and management research

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Detail Information
Series Title
-
Statement of Responsibility
Call Number
650.072 SAU r 8th
Publisher
Harlow : Pearson.,
Collation
xxxiii, 833 p. : ill. ; 26 cm.
Language
English
ISBN/ISSN
978-1-292-20878-7
Classification
650.072
Content Type
-
Edition
8th. ed.
Subject(s)
Buku Wajib
Business
Research
Education And Research
Specific Detail Info
-
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