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SERVICE MARKETING: PEOPLE, TECHNOLOGY, STRATEGY

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

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10013380658.8 WIR s 8th (1)RLC MM (Rak Buku Wajib)Available
10013381658.8 WIR s 8th (2)RLC MM (Rak Buku Wajib)Available
10013382658.8 WIR s 8th (3)RLC MM (Rak Buku Wajib)Available
10013379658.8 WIR s 8thRLC MM (Rak Buku Wajib)Available
10010729658.8 WIR s 8th (4)RLC MM (Rak Buku Wajib)Available
Detail Information
Series Title
-
Statement of Responsibility
Call Number
658.8 WIR s 8th
Publisher
New Jersey : .,
Collation
xvii, 783 p. : ill. ; 28 cm.
Language
English
ISBN/ISSN
978-194-4659-01-1
Classification
658.8
Content Type
-
Edition
8th. ed.
Subject(s)
Buku Wajib
Marketing - Management
Professions - Marketing
Service industries - Marketing
Specific Detail Info
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Other version/related

No other version available

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