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CONSUMER BEHAVIOR: BUYING, HAVING, BEING: GLOBAL EDITION

In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.

Availability
10013064658.8342 SOL c 12th geRLC MM (Rak Buku Wajib)Available
10013065658.8342 SOL c 12th ge (1)RLC MM (Rak Buku Wajib)Available
Detail Information
Series Title
-
Statement of Responsibility
Call Number
658.8342 SOL c 12th ge
Publisher
New Jersey : Pearson.,
Collation
623 p. : ill. ; 27 cm.
Language
English
ISBN/ISSN
978-1-292-15310-0
Classification
658.8342
Content Type
-
Edition
12th. ed. (Global Edition)
Subject(s)
Buku Wajib
Consumer’s Behavior
Marketing Model
Specific Detail Info
-
Other version/related

No other version available

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