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CONSUMER BEHAVIOR: BUYING, HAVING, BEING

Consumer Behavior: Buying, Having, and Being covers what happens before, during and after the point of purchase. It investigates how having or not having certain products affects our lives, especially in the canon of social media and the digital age.

In the 12th Edition, up-to-date content reflects major marketing trends and changes that impact this field of study. Since we are all consumers, many of the topics have both professional and personal relevance. This makes it easy to apply the theory outside of class and maintain an edge in the fluid and evolving field of consumer behavior.

Availability
10013067658.8342 SOL c 12thRLC MM (Rak Buku Wajib)Available
10013068658.8342 SOL c 12th (1)RLC MM (Rak Buku Wajib)Available
10013069658.8342 SOL c 12th (2)RLC MM (Rak Buku Wajib)Available
Detail Information
Series Title
-
Statement of Responsibility
Call Number
658.8342 SOL c 12th
Publisher
New Jersey : Pearson.,
Collation
xxi, 601 p. : ill. ; 27 cm.
Language
English
ISBN/ISSN
978-0-13-412993-8
Classification
658.8342
Content Type
-
Edition
12th. ed.
Subject(s)
Buku Wajib
Consumer’s Behavior
Marketing Model
Specific Detail Info
-
Other version/related

No other version available

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