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STRATEGIC MARKETING

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Discusses the concepts and processes for gaining the competitive advantage in the marketplace. This book presents the marketing strategy process with an emphasis on analysis, planning, and implementation.

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Availability

10013004	658.8 CRA s 10th	RLC MM (Rak Buku Wajib)	Available
10013005	658.8 CRA s 10th (1)	RLC MM (Rak Buku Wajib)	Available
10000215	658.8 CRA s 10th (2)	RLC MM (Rak Buku Wajib)	Available
10000216	658.8 CRA s 10th (3)	RLC MM (Rak Buku Wajib)	Available

Detail Information

Series Title

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Statement of Responsibility

David W. Cravens

Call Number

658.8 CRA s 10th

Publisher

New York : McGraw-Hill., 2013

Collation

xviii, 653 p. : ill. ; 25 cm.

Language

English

ISBN/ISSN

978-007-132623-0

Classification

658.8

Content Type

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Edition

10th. ed.

Subject(s)

Buku Wajib
Marketing
Strategic Marketing
Marketing - Management

Specific Detail Info

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Other version/related

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