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CONSUMER BEHAVIOR: BUYING, HAVING, AND BEING: GLOBAL EDITON

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.



This program will provide a better teaching and learning experience—for you and your students. Here’s how:

Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior.
Help Students Apply the Case to the Chapter’s Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter’s contents.
Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

Availability
10010420658.8342 SOL c 11th geRLC MM (Rak Buku Wajib)Available
10010678658.8342 SOL c 11th ge (1)RLC MM (Rak Buku Wajib)Available
10013209658.8342 SOL c 11th ge (2)RLC MM (Rak Buku Wajib)Available
10010653658.8342 SOL c 11th ge (3)RLC MM (Rak Buku Wajib)Available
Detail Information
Series Title
-
Statement of Responsibility
Call Number
658.8342 SOL c 11th ge
Publisher
New Jersey : Pearson.,
Collation
604 p. : ill. ; 27 cm.
Language
English
ISBN/ISSN
978-1-292-01741-9
Classification
658.8342
Content Type
-
Edition
11th. ed.
Subject(s)
Buku Wajib
Consumer’s Behavior
Marketing Model
Specific Detail Info
-
Other version/related

No other version available

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