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CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY

Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.

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10010571658.8342 HAW c 12thRLC MM (Rak Buku Wajib)Available
10010572658.8342 HAW c 12th (1)RLC MM (Rak Buku Wajib)Available
10010086658.8342 HAW c 12th (2)RLC MM (Rak Buku Wajib)Available
10010382658.8342 HAW c 12th (3)RLC MM (Rak Buku Wajib)Available
Detail Information
Series Title
-
Statement of Responsibility
Call Number
658.8342 HAW c 12th
Publisher
New York : McGraw-Hill.,
Collation
xxvii, 772 p. : ill. ; 25 cm.
Language
English
ISBN/ISSN
978-0-07-131-817-4
Classification
658.8342
Content Type
-
Edition
12th. ed.
Subject(s)
Buku Wajib
Consumer’s Behavior
Marketing Model
Specific Detail Info
-
Other version/related

No other version available

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