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BUSINESS RESEARCH METHODS

This book offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, while topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.

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Detail Information
Series Title
-
Statement of Responsibility
Call Number
658.0072 COO b 9th
Publisher
Singapore : McGraw-Hill.,
Collation
xxi, 744 p. : ill ; 27cm
Language
English
ISBN/ISSN
007-124430-1
Classification
658.0072
Content Type
-
Edition
9th. Ed
Subject(s)
Buku Wajib
Management Science
Operations
Business Statistics
Business Research & Development
Research
Specific Detail Info
-
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