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DIGITAL MARKETING: STRATEGY, IMPLEMENTATION AND PRACTICE

Digital Marketing: Strategy, Implementation and Practice Sixth Edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.

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10010734685.800285 CHA d 6thRLC MM (Rak Buku Wajib)Available
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10010739685.800285 CHA d 6th (2)RLC MM (Rak Buku Wajib)Available
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Detail Information
Series Title
-
Statement of Responsibility
Call Number
685.800285 CHA d 6th
Publisher
Harlow : Pearson.,
Collation
xxiii, 701 p. : ill ; 26cm
Language
English
ISBN/ISSN
978-1-292-07761-1
Classification
685.800285
Content Type
-
Edition
6th. Ed
Subject(s)
Digital Marketing
Buku Wajib
Business Marketing
Specific Detail Info
-
Other version/related

No other version available

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