BUSINESS RESEARCH METHODS

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BUSINESS RESEARCH METHODS

COOPER, DONALD R. - Personal Name; SCHINDLER, PAMELA S. - Personal Name;

The Eleventh Edition of Business Research Methods continues to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of all business research topics –backed by solid theory. The expertise and practical experience of Cooper and Schindler is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found throughout the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand the business research function. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during your course.

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10013255 658.0072 COO b 11th RLC MM (Rak Buku Wajib) Available

Detail Information

Series Title: -
Statement of Responsibility: Donald R. Cooper
Call Number: 658.0072 COO b 11th
Publisher: New York : McGraw-Hill., 2011
Collation: xxii, 761 p. : ill ; 27cm
Language: English
ISBN/ISSN: 978-007-128922-1
Classification: 658.0072
Content Type: -
Edition: 11th. Ed
Subject(s): Buku Wajib
Business Education
Methodology
Business Research & Development
Specific Detail Info: -

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