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BUSINESS MARKETING MANAGEMENT: B2B

Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 11e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's fast-paced B2B market. Highlighting the similarities--and emphasizing the differences--between consumer goods and B2B marketing, this proven text focuses on market analysis, organizational buying behavior, relationship management, and the ensuing adjustments required in the marketing strategy elements used to reach organizational customers. Its managerial approach ties chapter concepts directly to real-world decision making. The new edition also includes additional emphasis on automated B2B practices and the impact of the Internet.

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10010426658.8 HUT b 11thRLC MM (Rak Buku Wajib)Available
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Detail Information
Series Title
-
Statement of Responsibility
Call Number
658.8 HUT b 11th
Publisher
Canada : Cengage Learning.,
Collation
xxx, 444 p. : ill ; 25cm
Language
English
ISBN/ISSN
978-1-133-18957
Classification
658.8
Content Type
-
Edition
11th. Ed
Subject(s)
Buku Wajib
Business Marketing
Business Education
Marketing Management
Specific Detail Info
-
Other version/related

No other version available

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