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BUSINESS MARKETING MANAGEMENT: B2B

BUSINESS MARKETING MANAGEMENT, 9th Edition is structured to provide a complete and timely treatment of business marketing while minimizing the degree of overlap with other courses in the marketing curriculum. This comprehensive market leader highlights the similarities between consumer goods and business-to-business marketing; presents a managerial rather than a descriptive treatment of business marketing; and reflects the growing body of literature and emerging trends in business marketing practice. Each chapter provides an overview, highlights key concepts, and includes several carefully chosen examples of contemporary business marketing practice as well as a cogent summary and a set of proactive discussion questions.

Availability
10011412658.8 HUT bRLC MM (Rak Buku Wajib)Available
10011413658.8 HUT b 9th (1)RLC MM (Rak Buku Wajib)Available
Detail Information
Series Title
-
Statement of Responsibility
Call Number
658.8 HUT b
Publisher
USA : Thomson Higher Education.,
Collation
xxx, 658 p. : ill ; 25cm
Language
English
ISBN/ISSN
0-324-31685-2
Classification
658.8 HUT b
Content Type
-
Edition
9th. Ed
Subject(s)
Buku Wajib
Business Marketing
Business Education
Marketing
Marketing Management
Specific Detail Info
-
Other version/related

No other version available

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