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GLOBAL MARKETING: GLOBAL EDITION

Marking the 20th anniversary of this series of textbooks, this 9th Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors' goal has been to write a book that's authoritative in content yet relaxed and assured in style and tone. Students have consistently praised Global Marketing for its simple, readable language and clarity. The 9th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing.

Availability
10013386658.848 KEE g 9th geRLC MM (Rak Buku Wajib)Available
10013387658.848 KEE g 9th ge (1)RLC MM (Rak Buku Wajib)Available
Detail Information
Series Title
-
Statement of Responsibility
Call Number
658.848 KEE g 9th ge
Publisher
Harlow : Pearson.,
Collation
624 p. : ill ; 27cm
Language
English
ISBN/ISSN
978-1-292-15076-5
Classification
658.848
Content Type
-
Edition
9th. Ed
Subject(s)
Buku Wajib
Business Marketing
Business Education
Marketing
Global Marketing
Specific Detail Info
-
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No other version available

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