STRATEGIC MARKETING PROBLEMS: CASES AND COMMENTS

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STRATEGIC MARKETING PROBLEMS: CASES AND COMMENTS

KERIN, ROGER A. - Personal Name; PETERSON, ROBERT A. - Personal Name;

A comprehensive, practice-driven approach to developing decision-making skills in marketing.Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they've learned.

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10013217 658.8 KER s 13th RLC MM (Rak Buku Wajib) Available

Detail Information

Series Title: -
Statement of Responsibility: Roger A. Kerin
Call Number: 658.8 KER s 13th
Publisher: Harlow : Pearson., 2013
Collation: 743 p. : ill. ; 27cm
Language: English
ISBN/ISSN: 978-0-13-274725-7
Classification: 658.8
Content Type: -
Edition: 13th. Ed
Subject(s): Buku Wajib
Business Marketing
Business
Marketing
Strategic Marketing
Specific Detail Info: -

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