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STRATEGIC MARKETING PROBLEMS: CASES AND COMMENTS

For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they've learned. The twelfth edition of Strategic Marketing Problems: Cases and Comments includes new cases, updated material and a new chapter on Global Marketing.

Availability
10012503658.8 KER s 12thRLC MM (Rak Buku Wajib)Available
10012504658.8 KER s 12th (1)RLC MM (Rak Buku Wajib)Available
Detail Information
Series Title
-
Statement of Responsibility
Call Number
658.8 KER s 12th
Publisher
New Jersey : Pearson.,
Collation
xi, 708 p. : ill. ; 27cm
Language
English
ISBN/ISSN
978-0-13-246549-6
Classification
658.8
Content Type
-
Edition
12th. Ed
Subject(s)
Buku Wajib
Business Marketing
Marketing
Strategic Marketing
Marketing Management
Specific Detail Info
-
Other version/related

No other version available

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