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NEW PRODUCTS MANAGEMENT
Written with a managerial focus, "New Products Management" by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables this text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a 'new product.' Many new examples, cases, and research along with the most current topics highlight this new edition of "New Products Management."
Availability
| 10013063 | 658.575 CRA n 10th | RLC MM (Rak Buku Wajib) | Available |
Detail Information
- Series Title
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- Statement of Responsibility
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Merle Crawford
- Call Number
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658.575 CRA n 10th
- Publisher
- New York : McGraw-Hill., 2011
- Collation
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xiv, 576 p. : ill ; 23cm
- Language
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English
- ISBN/ISSN
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978-007-128923-8
- Classification
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658.575
- Content Type
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- Edition
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10th. ed
- Subject(s)
- Specific Detail Info
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Other version/related
No other version available
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