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STRATEGIC BRAND MANAGEMENT: BUILD MEASURING, AND MANAGING BRAND EQUITY: GLOBAL EDITION

For students, managers and senior executives studying Brand Management.Keller`s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include

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10013187658.827 KEL s 4thRLC MM (Rak Buku Wajib)Available
10013188658.827 KEL s 4th (1)RLC MM (Rak Buku Wajib)Available
10013189658.827 KEL s 4th (2)RLC MM (Rak Buku Wajib)Available
10013190658.827 KEL s 4th (3)RLC MM (Rak Buku Wajib)Available
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Detail Information
Series Title
-
Statement of Responsibility
Call Number
658.827 KEL s 4th
Publisher
Harlow : Pearson.,
Collation
590 p. : ill ; 27cm
Language
English
ISBN/ISSN
978-0-273-77941-4
Classification
658.827
Content Type
-
Edition
4th. Ed
Subject(s)
Buku Wajib
Business Marketing
Strategic Business Planning
Systems & Planning
Specific Detail Info
-
Other version/related

No other version available

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