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CONSUMER BEHAVIOR: BUYING, HAVING, AND BEING

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. Consumers Perception; Learning and Memory; Motivation and Values; The Self; Personality and Lifestyles; Attitudes and Persuasive Communications; Individual Decision Making; Buying and Disposing; Groups; Organizational and Household Decision Making; Income and Social Class; Ethnic, Racial, and Religious Subcultures; Age Subcultures; Cultural Influences on Consumer Behavior Global Consumer Culture For marketing professionals who want to understand the latest trends in consumer behavior.

Availability
10013066658.8342 SOL c 9thRLC MM (Rak Buku Wajib)Available
Detail Information
Series Title
-
Statement of Responsibility
Call Number
658.8342 SOL c 9th
Publisher
New Jersey : Pearson.,
Collation
680 p. : ill ; 27cm
Language
English
ISBN/ISSN
978-0-13-703496-3
Classification
658.8342
Content Type
-
Edition
9th. Ed
Subject(s)
Consumers Behavior
Buku Wajib
Marketing Model
Specific Detail Info
-
Other version/related

No other version available

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