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SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY: INTERNATIONAL EDITION

Services Marketing is well known for its authoritative presentation and strong instructor support. The new 6th edition continues to deliver on this promise. Contemporary Services Marketing concepts and techniques are presented in an Australian and Asia-Pacific context. In this edition, the very latest ideas in the subject are brought to life with new and updated case studies covering the competitive world of services marketing. New design features and a greater focus on Learning Objectives in each chapter make this an even better guide to Services Marketing for students. The strategic marketing framework gives instructors maximum flexibility in teaching. Suits undergraduate and graduate-level courses in Services Marketing.

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Detail Information
Series Title
-
Statement of Responsibility
Call Number
658.8 LOV s 6th
Publisher
New Jersey : Pearson.,
Collation
xx, 648 p. : ill ; 27cm
Language
English
ISBN/ISSN
0-13-205676-3
Classification
658.8
Content Type
-
Edition
6th. Ed
Subject(s)
Buku Wajib
Marketing Management
Professions - Marketing
Service industries - Marketing
Specific Detail Info
-
Other version/related

No other version available

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