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ECONOMICS OF STRATEGY: INTERNATIONAL STUDENT VERSION

n today's global recession, strong management of firms and organizations are of the utmost importance. Best-selling Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Bringing economic theory and strategic analysis to life in an engaging and uniquely modern way, Besanko et al. have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature.

The newly revised 5th edition offers more real-world applications to make materials studied in undergraduate Managerial Economics, Business Strategy, and Industrial Organization courses relevant. Armed with general principles, today's students—tomorrow's future managers—will be prepared to adjust their firms' business strategies to the demands of the ever-changing environment.

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10012482338.5 BES e 5thRLC MM (Rak Buku Wajib)Available
10012483338.5 BES e 5th (1)RLC MM (Rak Buku Wajib)Available
10012844338.5 BES e 5th (2)RLC MM (Rak Buku Wajib)Available
10012845338.5 BES e 5th (3)RLC MM (Rak Buku Wajib)Available
10012846338.5 BES e 5th (4)RLC MM (Rak Buku Wajib)Available
10001491338.5 BES e 5th (5)RLC MM (Rak Buku Umum)Available
Detail Information
Series Title
-
Statement of Responsibility
Call Number
338.5 BES e 5th
Publisher
New Jersey : John Wiley & Sons.,
Collation
xxv, 593 p. : ill ; 25cm
Language
English
ISBN/ISSN
978-0-470-484838
Classification
338.5
Content Type
-
Edition
5th. Ed
Subject(s)
Buku Wajib
Business & Economics
International Economics
Specific Detail Info
-
Other version/related

No other version available

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