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ECONOMICS OF STRATEGY: INTERNATIONAL STUDENT VERSION


In today’s global recession, strong management of firms and organizations are of the utmost importance. Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. The text also brings economic theory and strategic analysis to life in an engaging and uniquely modern way. Besanko, Dranove, Shanley, and Schaefer have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature.

Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers real-world applications to make these courses more relevant. Armed with general principles, today’s students—tomorrow’s future managers—will be prepared to adjust their firms’ business strategies to the demands of the ever-changing environment.

Availability
10010267338.5 BES e 6thRLC MM (Rak Buku Wajib)Available
10010402338.5 BES e 6th (1)RLC MM (Rak Buku Wajib)Available
10010403338.5 BES e 6th (2)RLC MM (Rak Buku Wajib)Available
10010401338.5 BES e 6th (3)RLC MM (Rak Buku Wajib)Available
Detail Information
Series Title
-
Statement of Responsibility
Call Number
338.5 BES e 6th
Publisher
New Jersey : John Wiley & Sons.,
Collation
xx, 534 p. : ill ; 25cm
Language
English
ISBN/ISSN
978-1-118-31918-5
Classification
338.5
Content Type
-
Edition
6th. Ed
Subject(s)
Buku Wajib
Business & Economics
International Economics
Specific Detail Info
-
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No other version available

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