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SERVICE MANAGEMENT: THEORY AND PRACTICE

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This textbook offers a fully integrated approach to the theory and practice of service management, exploring the operational dynamics, management issues and business models deployed by service firms. It builds on recent developments in service science as an interdisciplinary research area with emphasis on integration, adaptability, optimization, sustainability and rapid technological adoption.
The book explores seven fundamental processes that are key to successfully managing service businesses, helping students gain insights into:

how to manage service businesses, with coverage of both small firms and large transnationals
service business models, operations and productivity
managing service employees
how service firms engage in product and process innovation
marketing, customers and service experiences
internationalization of service businesses
the ongoing servitization of manufacturing

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Availability

10000001

338.47 BRY s

RLC MM (Rak Buku Wajib)

Available

Detail Information

Series Title

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Statement of Responsibility

John R. Bryson

Call Number

338.47 BRY s

Publisher

Gewerbestrasse : Palgrave Macmillan., 2020

Collation

xvi, 287 p. : ill ; 25cm

Language

English

ISBN/ISSN

978-3-030-52059-5

Classification

338.47

Content Type

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Edition

-

Subject(s)

Buku Wajib
Management
Business Management

Specific Detail Info

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