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MANAGING INNOVATION: INTEGRATING TECHNOLOGICAL, MARKET AND ORGANIZATIONAL CHANGE

Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by managers in both the services and manufacturing sectors. Now in its fifth edition, Managing Innovation has been fully revised and now comes with a fully interactive e-book housing an impressive array of videos, cases, exercises and tools to bring innovation to life. The book is also accompanied by the Innovation Portal at www.innovation-portal.info which contains an extensive collection of additional digital resources for both lecturers and students.

Features:

*The Research Notes and Views from the Front Line feature boxes strengthen the evidence-based and practical approach making this a must read for anyone studying or working within innovation
*The Innovation Portal www.innovation-portal.info is an essential resource for both student and lecturer and includes the Innovation Toolkit – a fully searchable array of practical innovation tools along with a compendium of cases, exercises, tools and videos
*The interactive e-book that accompanies the text provides enriched content to deepen the readers understanding of innovation concepts

Availability
10013260658.514 TID m 5thRLC MM (Rak Buku Wajib)Available
10013262658.514 TID m 5th (1)RLC MM (Rak Buku Wajib)Available
10013263658.514 TID m 5th (2)RLC MM (Rak Buku Wajib)Available
Detail Information
Series Title
-
Statement of Responsibility
Call Number
658.514 TID m 5th
Publisher
Chicester : John Wiley & Sons.,
Collation
xix, 660 p. : ill ; 25cm
Language
English
ISBN/ISSN
978-1-118-71694-6
Classification
658.514
Content Type
-
Edition
5th. Ed
Subject(s)
Buku Wajib
Management
Innovation
Organizational Change
Technological Innovations
Specific Detail Info
-
Other version/related

No other version available

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