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MANAGING INNOVATION: INTEGRATING TECHNOLOGICAL, MARKET AND ORGANIZATIONAL CHANGE

Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship. It is also used widely by managers in both the service and manufacturing sectors. Now in its fourth edition, Managing Innovation has been fully revised and updated based on extensive user feedback to incorporate the latest findings and techniques in innovation management. The authors have included a new and more explicit innovation model, which is used throughout the book and have introduced two new features - Research Notes and Views from the Front Line - to incorporate more real life case material into the book. The strong evidence-based and practical approach makes this a must-read for anyone studying or working within innovation.

An extensive website accompanies this text at www.managing-innovation.com. Readers can browse an online database of audio and video clips, as well as case study material, interactive exercises and tools for innovation, whilst lecturers can find additional support material including instructor slides and teaching guides and tips.

Availability
10019554658.514 TID m 4thRLC MM (Rak Buku Wajib)Available
Detail Information
Series Title
-
Statement of Responsibility
Call Number
658.514 TID m 4th
Publisher
Chicester : John Wiley & Sons.,
Collation
xv, 622 p. : ill ; 24cm
Language
English
ISBN/ISSN
978-0-470-99810-6
Classification
658.514
Content Type
-
Edition
4th. Ed
Subject(s)
Buku Wajib
Management
Innovation
Organizational Change
Specific Detail Info
-
Other version/related

No other version available

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