Image of SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY

Text

SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY

Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.Supplementary Material Resources:Resources are available to instructors who adopt this textbook for their courses. These include: (1) Instructor's Manual, (2) Case Teaching Notes, (3) PowerPoint deck, and (4) Test Bank.

Availability
10010698658.8 WIR s 9thRLC MM (Rak Buku Wajib)Available
10010699658.8 WIR s 9th (1)RLC MM (Rak Buku Wajib)Available
10010700658.8 WIR s 9th (2)RLC MM (Rak Buku Wajib)Available
Detail Information
Series Title
-
Statement of Responsibility
Call Number
658.8 WIR s 9th
Publisher
New Jersey : World Scientific Publishing.,
Collation
xvii, 665 p. : ill ; 28cm
Language
English
ISBN/ISSN
978-1-9446-5979-0
Classification
658.8
Content Type
-
Edition
9th. Ed
Subject(s)
Buku Wajib
Marketing
Service Marketing
Specific Detail Info
-
Other version/related

No other version available

File Attachment
No Data
Comments
You must be logged in to post a comment