Text

CRAFTING & EXECUTING STRATEGY: THE QUEST FOR COMPETITIVE ADVANTAGE CONCEPTS AND CASES

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Thompson, Strickland and Gamble's, Crafting and Executing Strategy, 15e presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. Scores of new examples have been added to complement the new and updated Illustration Capsules. More chapter-end exercises have been included. The result is a text treatment with more punch, greater clarity, and improved classroom effectiveness. But none of the changes have altered the fundamental character that has driven the text's success over the years. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management. This paperback version of the text does not contain any cases, but it does include 21 readings from noted business writers that support the concepts in the main text portion.

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Availability

10010785

658.4012 THO c 15th

RLC MM (Rak Buku Wajib)

Available

Detail Information

Series Title

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Statement of Responsibility

Arthur A. Thompson

Call Number

658.4012 THO c 15th

Publisher

New York : McGraw-Hill., 2007

Collation

xivi, 1006 p. : ill ; 25cm

Language

English

ISBN/ISSN

978-0-07-110757-0

Classification

658.4012

Content Type

-

Edition

15th. ed

Subject(s)

Buku Wajib
Systems & Planning
Business Management

Specific Detail Info

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