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SMART BIG MOVES: THE STORY BEHIND STRATEGIC BREAKTHROUGHS

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No company, however successful, can coast happily along forever doing more of the same. In today?s fast-moving business world products can become obsolete almost as soon as they hit the shelves; tough competition can emerge from new regions of the world; and company structures and processes can become a block to progress rather than a platform to success. Businesses must be able to make the big strategic changes needed to keep up.

This is not an ordinary business book. It uses the fictionalised story of the ups and downs of a real company to show you how best to respond to the big challenges every company ? be it a huge multinational or a small start-up ? faces from time to time.

Using this unique format, the book shows you how to make smart big moves that will keep you ahead of the game and help you avoid risks and pitfalls. It explores both business decisions and the human issues involved in making strategic shifts. Smart Big Moves will help managers to make smarter decisions about the change programmes they embark on.

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Availability

10019276

658.4012 STR s

RLC MM (Rak Buku Wajib)

Available

Detail Information

Series Title

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Statement of Responsibility

Paul Strebel

Call Number

658.4012 STR s

Publisher

Harlow : Pearson., 2008

Collation

xvii, 148 p. : ill ; 22cm

Language

English

ISBN/ISSN

978-0-273-71426-2

Classification

658.4012

Content Type

-

Edition

-

Subject(s)

Buku Wajib
Strategic Business Planning
Business Statistics
Statistics

Specific Detail Info

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