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STRATEGIC MANAGEMENT AND BUSINESS ANALYSIS

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Strategic Business Analysisshows students how to carry out a strategic analysis of a business, with clear guidelines on where and how to apply the core strategic techniques and models that are the integral tools of strategic management. The authors identify the key questions in strategic analysis and provide an understandable framework for answering these questions. Several case studies are used to focus understanding and enable a more thorough analysis of the concepts and issues, especially useful for students involved with case study analysis. Accompanying the text is a CD-Rom containing the models, tutorial guidance, and a PowerPoint presentation. A blank template is provided for each model, enabling students to actively interact and enter their own data - an effective 'what if...' facility. This will enable students to appreciate the limitations as well as the advantages of the strategic models.

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Availability

10010656	658.4012 WIL s	RLC MM (Rak Buku Wajib)	Available
10010657	658.4012 WIL s (1)	RLC MM (Rak Buku Wajib)	Available

Detail Information

Series Title

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Statement of Responsibility

David Williamsom

Call Number

658.4012 WIL s

Publisher

Oxford : Elsevier., 2004

Collation

xiii, 263 p. : ill ; 26cm

Language

English

ISBN/ISSN

978-0750642958

Classification

658.4012

Content Type

-

Edition

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Subject(s)

Buku Wajib
Strategic Management
Business Analysis

Specific Detail Info

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