STRATEGIC MANAGEMENT: COMPETITIVENESS & GLOBALISATION

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STRATEGIC MANAGEMENT: COMPETITIVENESS & GLOBALISATION

HANSON, DALLAS - Personal Name; DOWLING, PETER - Personal Name; HITT, MICHAEL A. - Personal Name; IRELAND, R. DUANE - Personal Name; HOSKISSON, ROBERT E. - Personal Name;

Using an integrated strategic management process to explain what organisations should do to increase strategic competitiveness and achieve higher performance, the 5th Asia Pacific edition of Strategic Management: Competitiveness and Globalisation continues to provide a systematic skill-building coverage of strategy. With an emphasis on global advantage, the text offers a comprehensive examination of regional and international issues to provide a complete, accurate and up-to-date explanation of the strategic management process. New coverage on environmental concerns and emerging technologies as well as examples and cases from Australia, New Zealand and Asia-Pacific serve to engage students while updated international content demonstrates how strategic management is used in the global economy. This text is appropriate for Uupper level undergrad, usually third year; post grad in Masters courses.

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10018993 658.4012 HAN s 5th RLC MM (Rak Buku Wajib) Available

Detail Information

Series Title: -
Statement of Responsibility: Dallas Hanson
Call Number: 658.4012 HAN s 5th
Publisher: Victoria : Thomson Higher Education., 2008
Collation: xxx, 615 p. : ill ; 25cm
Language: English
ISBN/ISSN: 978-0-1701-3386-9
Classification: 658.4012
Content Type: -
Edition: 5th. Ed
Subject(s): Buku Wajib
Strategic Management
Specific Detail Info: -

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