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FROM WORST TO FIRST: BEHIND THE SCENES OF CONTINENTAL`S REMARKABLE COMEBACK

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The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World

. . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business Week

From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-Constitution

From Worst to First is [Gordon Bethune's] story of Continental Airlines' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s.'-The Seattle Post-Intelligencer

All of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need.

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Availability

10017301

387.71 BET f

RLC MM (Rak Buku Umum)

Available

Detail Information

Series Title

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Statement of Responsibility

Gordon Bethune

Call Number

387.71 BET f

Publisher

New Jersey : John Wiley & Sons., 1998

Collation

x, 293 p. : ill ; 22cm

Language

English

ISBN/ISSN

978-0-4713-5652-3

Classification

387.71

Content Type

-

Edition

-

Subject(s)

Buku Wajib
Entrepreneurship
Commercial Aviation
Company Business Profile

Specific Detail Info

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Other version/related

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