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WHAT I DIDN`T LEARN IN BUSINESS SCHOOL: HOW STRATEGY WORKS IN THE REAL WORLD

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Meet Justin Campbell. He's a new MBA graduate who's landed a job with a strategy consultancy. His engagement team is on a mission: help HGS Inc., a specialty chemicals firm, define and execute a strategy for exploiting a textile technology the company developed.

Justin and his team deploy state-of-the-art strategy tools to analyze the attractiveness of potential markets for the technology. But they soon realize the tools don't help them grapple with the human side of strategy--including political forces swirling within HGS. Everyone involved in the engagement is biased and insecure, brilliant and hardworking, selfish and lazy, loyal and dedicated.

Justin and his cohorts aren't "real"--What I Didn't Learn in Business School is a business novel. But they're realistic: they're just like us. Their story reveals the limitations of strategy tools and demonstrates tactics for navigating the messy, human dynamics that can make or break a company's strategy efforts.

This engaging book uses the power of story to present potent lessons for anyone seeking to excel at strategy management. It's a compelling read--whether you're an MBA grad struggling to apply what you learned or in the fray and eager to see what MBAs get wrong when they land in the real world.

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Availability

10019974

658.4012 BAR w

RLC MM (Rak Buku Wajib)

Available

Detail Information

Series Title

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Statement of Responsibility

Jay B. Barney

Call Number

658.4012 BAR w

Publisher

Boston : Harvard Business Press., 2010

Collation

xxiii, 234 p. : ill ; 24cm

Language

English

ISBN/ISSN

978-1-4221-5763-3

Classification

658.4012

Content Type

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Edition

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Subject(s)

Buku Wajib
Decision-Making & Problem Solving
Strategic Business Planning
Systems & Planning

Specific Detail Info

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