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CONSUMER BEHAVIOR: BUYING, HAVING, AND BEING: GLOBAL EDITION

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Consumer behavior is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. This book is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behavior. With new coverage of Personality and incorporating real consumer data, Consumer Behavior is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline

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Availability

10010832

658.8342 SOL c 10th ge

RLC MM (Rak Buku Wajib)

Available

Detail Information

Series Title

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Statement of Responsibility

Michael R. Solomon

Call Number

658.8342 SOL c 10th ge

Publisher

Harlow : Pearson., 2013

Collation

639 p. : ill. ; 27 cm.

Language

English

ISBN/ISSN

978-0-273-76731-2

Classification

658.8342

Content Type

-

Edition

10th. ed.

Subject(s)

Consumers Behavior
Buku Wajib
Marketing Model

Specific Detail Info

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