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DIGITAL MARKETING STRATEGY: AN INTEGRATED APPROACH TO ONLINE MARKETING

Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing. There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating: -Marketing automation, personalization, messaging and email -Online and offline integration -The power of technologies, such as AI -New data protection and privacy strategies Accompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an essential guide for any marketer to build an effective and practical digital strategy.

Availability
10000004658.872 KIN d 3rdRLC MM (Rak Buku Wajib)Available
10000005658.872 KIN d 3rd (1)RLC MM (Rak Buku Wajib)Available
Detail Information
Series Title
-
Statement of Responsibility
Call Number
658.872 KIN d 3rd.
Publisher
London : Kogan Page.,
Collation
xvi, 399 p. : ill. ; 23 cm.
Language
English
ISBN/ISSN
978-1-3986-0597-8
Classification
658.872
Content Type
-
Edition
3rd. ed.
Subject(s)
Buku Wajib
E-commerce Professional
Web Marketing
Retailing Industry
Specific Detail Info
-
Other version/related

No other version available

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