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COMPETITION DEMYSTIFIED: A RADICALLY SIMPLIFIED APPROACH TO BUSINESS STRATEGY

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Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.

Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?

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Availability

10000021	658.4012 GRE c	RLC MM (Rak Buku Wajib)	Available
10000022	658.4012 GRE c (1)	RLC MM (Rak Buku Wajib)	Available

Detail Information

Series Title

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Statement of Responsibility

Bruce Greenwald

Call Number

658.4012 GRE c

Publisher

New York : Penguin Group., 2005

Collation

xiv, 399 p. : ill. ; 21 cm.

Language

English

ISBN/ISSN

978-1-59184-180-7

Classification

658.4012

Content Type

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Edition

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Subject(s)

Buku Wajib
Systems & Planning
Business Management
Strategy & Competition

Specific Detail Info

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