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WINNING IN EMERGING MARKETS: A ROAD MAP FOR STRATEGY AND EXECUTION

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Already cited by the Financial Times, Forbes.com, The Economic Times, WSJ/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new markets—and then quickly gaining a competitive edge in those high growth regions.

Advancing the discussion about emerging markets themselves and how organizations can best leverage the potential of these regions, Tarun Khanna and Krishna Palepu – both well respected thinkers on the subject – argue there is more to sizing up these markets than just evaluating data points related to size, population, and growth potential. In fact, they say the possibility to expand a company’s progress in developing economies is to first asses the area’s lack of institutional infrastructure—and then to formulate strategies around what the authors call “institutional voids” to the firm’s advantage. Khanna and Palepu say the primary exploitable characteristic of an emerging market are such voids, and though they create challenges, they also provide major opportunity both for multinationals and local contenders.

Winning in Emerging Markets serves as a playbook for measuring a market’s potential and for crafting a strategy to succeed there.

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Availability

10000023	658.4012 KHA w	RLC MM (Rak Buku Wajib)	Available
10000024	658.4012 KHA w (1)	RLC MM (Rak Buku Wajib)	Available

Detail Information

Series Title

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Statement of Responsibility

Tarun Khanna

Call Number

658.4012 KHA w

Publisher

Boston : Harvard Business School Publishing., 2010

Collation

xii, 247 p. : ill. ; 24 cm.

Language

English

ISBN/ISSN

978-1-4221-6695-6

Classification

658.4012

Content Type

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Edition

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Subject(s)

Buku Wajib
Systems & Planning
Business Management
Strategy & Competition

Specific Detail Info

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Other version/related

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