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DRAGONS AT YOUR DOOR: HOW CHINESE COST INNOVATION IS DISRUPTING GLOBAL COMPETITION

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The new competitive challenge from Chinese businesses is like nothing seen by Western companies since the Japanese arrived twenty years ago with their cars and consumer electronics. To fend off these fierce competitors, managers must forget yesterday's image of Chinese companies as producers of cheap, low-quality imitations flooding world markets. In fact, by strategically implementing what the authors call cost innovation, Chinese firms are advancing into high-end products and industries and competing for such high-value activities as engineering, design, and even R&D. The first book to examine this new competitive force, Dragons at Your Door exposes the strategies, strengths, and weaknesses of these fast-rising Chinese competitors, surfaces the underlying logic that enables Chinese firms to attack high-end industries, and provides critical new insight into these very different competitors.

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Availability

10008587

338.4 ZEN d

RLC MM (Rak Buku Umum)

Available

Detail Information

Series Title

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Statement of Responsibility

Ming Zeng

Call Number

338.4 ZEN d

Publisher

Boston, Mass : Harvard Business School Press., 2007

Collation

xi, 239 p. : ill. ; 25 cm.

Language

English

ISBN/ISSN

978-142210-208-4

Classification

338.4

Content Type

-

Edition

-

Subject(s)

Buku Umum
Competition China
Costs, Industrial China
Industrial Policy China

Specific Detail Info

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