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THE MINTO PYRAMID PRINCIPLE: LOGIC IN WRITING AND THINKING

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How many times have you written an email at work, read it back and found that it didn't make as much sense as you'd hoped? or worse, someone else has told you that they can't follow it. The Pyramid Principle will show you how to communicate your ideas clearly and succinctly.Barbara Minto reveals that the mind automatically sorts information into distinctive pyramidal groupings. However, if any group of ideas are arranged into a pyramid structure in the first place, not only will it save valuable time and effort to write, it will take even less effort to read and comprehend it.The Pyramid Principle explains how to: • think creatively, reason lucidly, and express ideas with clarity • define complex problems and establish the objectives of any document • assess your ideas and recognize their relative importance • structure your reasoning into a coherent and transparent argument • analyze your argument to confirm its effectiveness.The clear communication of ideas, whether to clients, colleagues or the management board, is a key factor in determining personal success. Applying the Pyramid Principle will enable you to present your thinking so clearly that the ideas move off the page and into the reader’s mind with a minimum of effort and a maximum of effect. Bring your ideas to life!

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10000336

808.06665 MIN t 3rd

RLC MM (Rak Buku Umum)

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Detail Information

Series Title

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Statement of Responsibility

Barbara MInto

Call Number

808.06665 MIN t 3rd

Publisher

Harlow : Prentice Hall., 2009

Collation

xiii, 177 p. : ill ; 24cm.

Language

English

ISBN/ISSN

978-0-273-71051-6

Classification

808.06665

Content Type

-

Edition

3rd edition

Subject(s)

Business
Literature Sciences
Communication
Business Writing
Consulting
Rhetoric and anthologies

Specific Detail Info

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