Text

A THEORY OF MARKET STRATEGY

---

In this book, Geruson shows that the key to successful market strategy is the exploitation of "two dimensional market heterogeneity," a new idea that integrates and enhances the concepts of product differentiation, price discrimination, market segmentation, information signalling, and customer purchase risk reduction. In depth examples from IBM and niche computer companies Cray, Tandem, and Control Data show how to implement the ideas in the real world and provide many lessons on the hidden pitfalls and secrets to success in market strategy.

---

Availability

10000337

004.0688 GER a

RLC MM (Rak Buku Umum)

Available

Detail Information

Series Title

-

Statement of Responsibility

Richard J. Geruson

Call Number

004.0688 GER a

Publisher

Oxford : Oxford University Press., 1992

Collation

241 p. : ill ; 24cm.

Language

English

ISBN/ISSN

0-19-506800-9

Classification

004.0688

Content Type

-

Edition

-

Subject(s)

-

Specific Detail Info

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment