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GROWING UP DIGITAL: THE RISE OF THE NET GENERATION

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The bestselling book announcing the arrival of the Net Generation--those kids who are growing up digital--now in paperback. Heraled by Library Journal as one of the Best Business Books of 1997, Growing Up Digital tells how the N-Generation is learning to communicate, work, shop and play in profoundly new ways--and what implications this has for the world and business. Growing Up Digital offers an overview of the N-Generation, the generation of children who in the year 2000 will be between the ages of two and twenty-two. This group is a "tsunami" that will force changes in communications, retailing, branding, advertising, education, etc. Tapscott commends that the N-Generation are becoming so technologically proficient that they will "lap" their parents and leave them behind. The book also demonstrates the common characteristics of the N-Generation: acceptance of diversity, because the Net doesn't distinguish between racial or gender identities, curiosity about exploring and discovering new worlds over the Internet and assertiveness and self-reliance, which result when these kids realize they know more about technologythan the adults around them.

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Availability

10000353

305.23 TAP g

RLC MM (Rak Buku Umum)

Available

Detail Information

Series Title

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Statement of Responsibility

Don Tapscott

Call Number

305.23 TAP g

Publisher

UNITED STATES : McGraw-Hill., 1998

Collation

xii, 336 p. : ill ; 23cm.

Language

English

ISBN/ISSN

0-07-063361-4

Classification

305.23

Content Type

-

Edition

1998

Subject(s)

-

Specific Detail Info

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