Text

INFLUENCE: THE PSYCHOLOGY OF PERSUASION

---

Influence, the classic book on persuasion, explains the psychology of why people say "yes"--and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader--and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

---

Availability

10008630

153.852 CIA i

RLC MM (Rak Buku Umum)

Available

Detail Information

Series Title

-

Statement of Responsibility

Robert B. Cialdini, Ph.D.

Call Number

153.852 CIA i

Publisher

New York : Collins Business Essentials., 1993

Collation

xiv, 320 p. : ill. ; 21 cm.

Language

English

ISBN/ISSN

978-0-06-124189-5

Classification

153.852

Content Type

-

Edition

-

Subject(s)

Buku Umum
Influence (Psychology)
Persuasion (Psychology)
Compliance

Specific Detail Info

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment