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INFLUENCE: SCIENCE AND PRACTICE

Praised for enjoyable writing, practical suggestions, and scientifically documented material, previous editions of this title have been widely read by business professionals, fundraisers, and those interested in psychology. This new edition includes more firsthand accounts of how principles presented in the book apply to personal lives; updated coverage of popular culture and new technology; and more on how compliance principles work in other cultures.--From publisher description.

Availability
10000383153.852 CIA i 4thRLC MM (Rak Buku Umum)Available
10000384153.852 CIA i 4th (1)RLC MM (Rak Buku Umum)Available
Detail Information
Series Title
-
Statement of Responsibility
Call Number
153.852 CIA i 4th
Publisher
Massachusetts : Pearson.,
Collation
x, 262 p. : ill ; 23cm.
Language
English
ISBN/ISSN
0-321-01147-3
Classification
153.852
Content Type
-
Edition
4th Edition
Subject(s)
Business
Marketing
Social Psychology
Persuasion (Psychology)
Specific Detail Info
-
Other version/related

No other version available

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