THE CULTURAL DIMENSION OF INTERNATIONAL BUSINESS

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THE CULTURAL DIMENSION OF INTERNATIONAL BUSINESS

FERRARO, GARY P. - Personal Name;

Appropriate for the Anthropology of Business course taught in Anthroplogy or as a supplement to the International Business course taught in Business Management departments.This text demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business, and offers a conceptual framework for understanding the cultural dimension of the international business arena.

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10000530 302.3 FER c 2nd RLC MM (Rak Buku Umum) Available

Detail Information

Series Title: -
Statement of Responsibility: Gary P. Ferraro
Call Number: 302.3 FER c 2nd
Publisher: New Jersey : Prentice Hall., 2014
Collation: xi, 177 p. : ill ; 23cm.
Language: English
ISBN/ISSN: 0-13-146069-2
Classification: 302.3
Content Type: -
Edition: 2nd Edition
Subject(s): Business
Buku Umum
International Business
Culture Anthrophology
Business Economics
Specific Detail Info: -

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