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CHANGING MINDS: THE ART AND SCIENCE OF CHANGING OUR OWN AND OTHER PEOPLE'S MINDS

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Think about the last time you tried to change someone's mind about something important: a voter's political beliefs; a customer's favorite brand; a spouse's decorating taste. Chances are you weren't successful in shifting that person's beliefs in any way. In Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind--and offers tips to direct that process. Remember that we don't change our minds overnight; it happens in gradual stages that can be powerfully influenced along the way.

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Availability

10007231

153.85 GAR c (1)

RLC MM (Rak Buku Umum)

Available

Detail Information

Series Title

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Statement of Responsibility

Howard Gardner

Call Number

153.85 GAR c (1)

Publisher

Boston, Mass : Harvard Business School Press., 2004

Collation

xi, 244 p. : ill. ; 24 cm

Language

English

ISBN/ISSN

1-57851-709-5

Classification

153.85

Content Type

-

Edition

-

Subject(s)

Buku Umum
Influence (Psychology)
Persuasion (Psychology)
Change (Psychology)

Specific Detail Info

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